Ready to offload your marketing projects to a team of trusted professionals?

Engineered by

Hi! I’m Lori, Engineer of the Feel Good Work method for running profitable online businesses you feel good about.

My Online Business Philosophy in a nutshell:


CHANGE LIVES:  It’s AMAZING how easily we can transform lives and reach people with online businesses.


HAVE VISION:   The industry is an awkward tweener trying to win the middle school popularity contest. Play the long game and avoid those embarrassing photos. 


STRATEGY FIRST:  Don’t chase online tactics with a foundational strategy.  Marketing is psychology and has been timeless for centuries.  TikTok will be gone in a flash.


PROFESSIONAL TEAM:   Build teams of professionals and experts, with growth paths and bonus incentives to achieve big mission goals.  (Don’t rely on the flea market freelancers that will ghost on a dime)


TECH IS EASY.  PROCESS ESSENTIAL:   There are a zillion tech choices that can do what you need.  It’s how you design your strategy and processes that is most important.


MATH DOESN’T LIE.  Watch your financials. Measure your marketing.  Then add in your intuitive sense to make the best decisions.

we START WITH A project. 
and then become your TEAM.

We go end-to-end for online businesses but here are the most common types of talents we deliver:


Create your best converting “funnel” to capture emails and then nurture that new prospect thru their customer journey experience – building “know-like-trust” factor for your expertise.

Design this correctly once and let it do the work for you.


  • Opt-in Landing Page & website integration
  • 5 – 6 email sequence taking them from “who are you?” to “yes I like what you’re doing”
  • segmented and automated email automation configuration
  • a roadmap for your foundational content (your best posts, podcasts, videos)
  • Metrics tracking setup to know how well it’s performing

This can be done in as little as 2 weeks for the right client who is ready.


90 Days to create all the launch assets, warm up your audience, “go live” and convert sales.


  • Pre-launch content
  • Launch email content
  • Segmented and automated email and social posts to your most engaged prospects
  • Challenge / group / webinar setup and support

You focus on delivering your genius while we make sure everything looks amazing, with compelling reasons to click and find your right next clients.


Seamless flow of your best content to all the right formats, channels and internet places.

1. We create the strategic content plan

2. We setup the content production process

3. You give us “raw” content and we turn it into a zillion pretty little marketing assets that bring visibility to your brand, expertise and offers.


Already have a converting opt-in funnel?  It’s time to turn on the faucet.  This isn’t a one size fits all.  It’s a multi-faceted approach for reaching into your network for win-win partnerships, turning on cold traffic ads where it makes sense and getting you out on the guesting circuit in a consistet and meaningful way.

Oh…. and if you are ready to start playing in a new channel, it could be launching one of those!

Basically, we can do anything online business and can be your “one stop shop”.  But we chose to do the things that bring you the most impact:


FIND MONEY (time savings or revenue leakage)


GET VISIBILITY (repurpose your best content for more traffic)


CONTENT ENGINE OPERATIONS (you focus on new content, we do the rest)


FUNNEL OPTIMIZATION (there’s that word.  Think differently with us.)

Here are a few things we reflect on together when taking on a new client:

  • Do you know systematically how you got to the 6/7 figure mark in your business? Can you replicate it?
  • Do you feel like you are using a lot of systems and maybe overpaying for them?
  • Is your team performing well, efficiently, without a lot of your energy and time pushing them?
  • Have you done a recent revenue / profitability analysis to model what your numbers will look like in 6 or 12 months? 
  • Are you getting enough traffic to your pages in all the most effective ways? 

Can you quickly spot some opportunities?

Everyone can because Online Business is easy to enter and when successful, gets quickly chaotic.

Do you know already now is time to go deeper together?

Yes! Yes! Yes!  Let’s do this!   Every CEO need an efficient team to tackle their online business.

It all starts with a professional audit of your business.

Hand us the keys for second. We look under the hood and uncover hidden gold in your data, systems and operations.

This process easily pays for itself in:

+ found revenue

+ improved team performance

+ elimination of costly systems

+ untapped automated marketing

…….and more!

{ almost 3 decades in internet business }

It’s still the same today.
Brains + Heart + Good people performing well run processes.

No panic allowed. Let’s do this differently.