Certainly, you can spend Facebook Ad money to grow your following. But you’re growing it with strangers. Organic growth is slower (usually) but more personal and effective.
Here are 10 ways to share your dream, offer your services and grow your following without spending a dime.
Although Facebook pages are slower to develop than they were a few years ago, having an official Facebook page for your business and not using your personal profile is the professional and expected way to run a business.
Consider this your dynamic, interactive business card. When used interactively with a Facebook group and your personal profile (in appropriate ways), it’s still the platform where all the eyeballs are looking.
#1. Create a Facebook page for your business and link it to your personal Facebook profile.
Your personal profile is used to connect to Facebook groups and yes, people will stalk you and find your business that way. Invite people you know care about your mission to your Facebook page. Stay on mission and post once a day.
#3. Link your Instagram to your Facebook so you are covering 2 platforms with one post.
You’ll need to do this from your Instagram account on your mobile phone.
#4. Use relatable #hashtags on your Instagram posts.
Comment and like on people in your family for reciprocal follows and likes.
Be active in it! Invite people to join your group. Start with a closed group. Use the “Ask Pending Members Questions” feature to learn about your audience.
#6. Create a graphic about your mission & make it the”featured photo” on your personal Facebook page
Utilize the description on your featured photo to talk about your business.
#7. Share, but don’t overshare, what you’re doing in your business on your personal Facebook page.
Make it personal, clear & relatable. Those who care about you will want to know, what you’re up to. And they will all “know someone who needs this” and share it or bring it up to them at some point.
#8. Go Live!
Live video gets more views on the Facebook feed. People buy you and your message. So be you. Be brave. And get your message out there.
The Facebook event should be co-hosted by your page and your personal profile. Share with your Facebook group and on your pages, on your page and profile, will get the most views. And people will need advance notice to plan to be there!
#10. Get in front of people in person!
Go to networking events, conferences and any live event in your industry. In person, relationships are always more powerful than another like on your Facebook page.