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Stop doing social. Standout better

by Lori Mercer | Mar 8, 2023 | Email Marketing, Online Marketing

FACT: My best clients who are high 6 to 7 figure online “coaches”, do not spend a ton of time on social. (Some haven’t posted more than a handful of times a month!) How do they do that???? They stand out differently. This does not mean snarky, sassy,...

Fancy Setups for Better Email Engagement

by Lori Mercer | Dec 13, 2022 | Best, Email Marketing, Everyday

This is not a newsflash: Emails are forgotten more quickly than every new TikTok trend.  Maybe the reader sees an email once scrolling their inbox on their phone and never go back. Maybe they see a notification pop up and think they will read it later. Maybe...

Good Marketing is Automated Love

by Lori Mercer | Sep 8, 2022 | Best, Email Marketing, Everyday, Lori Mercer, Online Marketing

You know how you can tell you are getting an automated email (or post) from someone? It’s so obvious. You click once to see the price and the reminder emails are all over you like flies on poop. Ew. The best automated responses do not feel like that. It feels...

Quiz Opt-ins: Because Your Prospect Always Wants To Know

by Lori Mercer | Jun 8, 2018 | Email Marketing, Everyday, Online Marketing, Online Marketing Tech, Ontraport

Email opt-ins.  It’s a core component of the online marketing business.  But our audience is easily distracted.  How can you hold their attention and give them a real time result? Tell them what they most want to know! And make it a specialized answer to their...

10 Ways to Market Your Business for Free

by Lori Mercer | Dec 4, 2017 | Email Marketing, Lori Mercer, Virtual Work Opportunity, Working Moms

Certainly, you can spend Facebook Ad money to grow your following.  But you’re growing it with strangers. Organic growth is slower (usually) but more personal and effective. Here are 10 ways to share your dream, offer your services and grow your following...

Help! My Monthly Email Costs Are Out Of Control!

by Lori Mercer | Dec 8, 2016 | Email Marketing, Everyday, Lori Mercer, Ontraport, Uncategorized

If you are crushing it in the online marketing space, it’s likely that you have a big list and have learned that big = more expensive for many of the tools you need to use. Welcome to the big leagues!  You’ve made it!  Now act like it kiddo. (This article...
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